Brand Development and Extension
Brand Strategy & Storytelling
Rebrand of logo initiated to help elevate the brand from its more colloquial roots to a National brand that would have the staying power for years to come.
Brand Pillars
Brand Strategy & Storytelling
Working cross functionally with the C-suite, product and marketing teams, we created the companies first brand pillars. This allowed for C-Level and external agency alignment as well as creating a framework for future creative and content work.
Plaid Box Packaging Design
Brand Strategy & Creative Direction
As the company grew, the opportunity to bring Munchery to customers across the U.S. became a reality. Enter the Plaid box, chef driven meals delivered
to your door.
to your door.
Plaid Box Launch Commercial
Brand Strategy, Creative Direction & Storytelling
Launch commercial announcing Plaid Box meal kits from Munchery. The essence of the piece was to capture the feel of chef driven meals simply prepare at home.