Brand Development and Extension
Brand Strategy & Storytelling
The logo rebrand aimed to elevate Munchery from its colloquial roots to a refined, national brand with lasting impact. This evolution involved refining the brand identity to convey trust, quality, and innovation, positioning Munchery as a leader in the food delivery space with a visual language that could grow and adapt as the company expanded its reach.
Brand Pillars
Brand Strategy & Storytelling
Collaborating cross-functionally with the C-suite, product, and marketing teams, we established the company’s first brand pillars. This provided alignment with leadership and external agencies, creating a solid framework for future creative and content initiatives.
Plaid Box Launch Commercial
Brand Strategy, Creative Direction & Storytelling
Produced a launch commercial introducing Munchery’s Plaid Box meal kits, capturing the essence of chef-crafted meals effortlessly prepared at home.
Plaid Box Packaging Design
Brand Strategy & Creative Direction
As Munchery expanded nationwide, we introduced the Plaid Box—a service delivering chef-crafted meals right to customers’ doors.
