Legacy Website
The legacy Off the Grid website (shown below) needed to evolve from a communication hub providing market information to a multifaceted online destination which supported both B2C information for marketing and B2B for
lead generation.
lead generation.
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/afe2eca9-b1aa-4bd5-98bc-a201417a1195/c95611c7-9105-45ee-8186-4bb25120278a_rw_1920.png?h=1a141b994da9ab55269892402cd05179)
Redesigned Website
Brand Strategy, Creative Direction, Design
The new design solution included a brand-centric homepage experience with clear page hierarchy and clear calls to action. We also implemented a robust content strategy for SEO optimization and improved CTA's and form for lead capture.
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/afe2eca9-b1aa-4bd5-98bc-a201417a1195/14c6f27e-50ba-479d-bc02-c2f6ff40bcfa_rw_1920.jpg?h=07e31c5ec928e654374d03fc4416d438)
Corporate Catering Redesign
Brand Strategy, Creative Direction, Design
As an extension of the work, we redesigned the catering landing page. One of the primary areas of focus was to create a more frictionless lead generation process.
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/afe2eca9-b1aa-4bd5-98bc-a201417a1195/57541558-14d9-49e8-ad80-9e75b77207ac_rw_1920.jpg?h=b99d1ea9f39087e6be843591cbd03797)
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/afe2eca9-b1aa-4bd5-98bc-a201417a1195/f5b5324d-ee8a-43e7-9202-11a40ed8717b_rw_1920.jpg?h=db66dd946c5aef77e101b74ff3af991f)