Legacy Brand
The company transitioned from a single food market to a dynamic mobile events and corporate food service platform. The brand needed to honor its loyal base while evolving to resonate with a growing B2B audience. The previous approach featured inconsistent design and fragmented brand iterations.
New Rebranded System
Brand Strategy, Creative Direction, Design
The solution required a modular brand system that stayed true to the company’s playful, welcoming, and bold identity. The corporate design needed longevity while supporting multiple business expansions. The new identity featured geometric shapes, symbolizing a playful, collaborative spirit.
The modular system extended beyond the corporate mark to support diverse business offerings. By leveraging the original building block style and colors, we developed a structured lock-up system that maintained brand cohesion while enabling
unique offerings.
unique offerings.
The brand extended even further into playful characters for the Markets.
